I’m really excited about this months first episode featuring a co-host and a topic that is relevant to all!

Inspired by a recent read “Friction” by Rosenblum, we (my co-host and favorite Millenial-Skylar Chaput) take a look at the generations profound impact on the marketing and business practices.

It’s the contention of the book that-as the most researched and largest living generation-Millenials have had a profound influence on the way companies market themselves.

I take that premise one step further and suggest that there are broad sweeping economic and historical implications because not only has the generation forced ethics and social justice matters onto companies, but an entire generation is giving rise to the most moral but least spiritual people of all time.

I’m interested in asking the question: what impact might this have on the Church and American culture rit large!

Here are the respective links for listening:

MP3 file.

iTunes podcast app.

Do me a favor and rate, review and share this episode!

Application Question:

Are you attempting to reach the next generation why or why not? How might this value impact your investments (of all kinds: time, talent and treasure)?

References from today’s show:

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